Trust begins with caring for your information as responsibly as we care for our own.
At Optimasi, we believe that earning your trust is just as important as delivering great software. Whether you are exploring our website, requesting a demonstration or using our platform to optimise your catalogue, you should always know what information we collect, why we collect it and how we protect it.
We primarily serve agencies, retailers and ecommerce businesses throughout the Asia-Pacific region, the United Kingdom and the European Union, while also supporting customers in other parts of the world. Wherever we operate, we are committed to handling personal information responsibly, transparently and securely.
We are committed to complying with the applicable privacy and data protection laws in the jurisdictions in which we operate. We also seek to apply consistent privacy principles across all of our services, including transparency, accountability, data minimisation, responsible data handling, strong security practices and respect for individual privacy rights.
As privacy laws evolve and our services continue to grow, we will continue to review and improve our privacy practices so they remain aligned with both legal requirements and recognised privacy best practices.
This Privacy Policy explains what information we collect, how we use it, when we may share it, the choices available to you and the steps we take to protect it whenever you interact with Optimasi.
Depending on how you interact with Optimasi, we may collect information that you voluntarily provide, including:
Providing this information is generally optional, although some information may be required for us to provide our services.
Optimasi processes product catalogue information supplied by customers through supported ecommerce integrations or approved data imports.
This information may include:
Customers retain ownership of their catalogue data at all times.
Optimasi processes this information solely for the purpose of providing catalogue optimisation services and related platform functionality.
When you visit our website or use our platform, we may automatically collect technical information including:
This information helps us improve the performance, reliability, security and usability of our services.
We may use information to:
We collect and use only the information reasonably necessary to provide and improve our services.
Optimasi uses artificial intelligence to assist with analysing, improving and maintaining ecommerce catalogue content.
AI-assisted processing may be used to:
Customer catalogue information is processed solely to provide the services requested by the customer.
Unless expressly stated in a separate agreement, customer catalogue data is not used to train publicly available AI models.
Customers remain responsible for reviewing and approving changes before publication.
Optimasi connects with supported ecommerce platforms to provide catalogue optimisation services.
These integrations may access information necessary to:
Optimasi accesses only the information reasonably required to provide its services.
Optimasi uses cookies and similar technologies to improve website functionality, maintain secure sessions and understand how visitors interact with our website.
Cookies may be used to:
Most web browsers allow cookies to be disabled or deleted. Some website functionality may be affected if cookies are disabled.
We may use trusted analytics providers to better understand how visitors use our website and services.
Analytics information is used to improve website performance, usability and customer experience.
Where required by applicable law, analytics technologies will only be used with the appropriate consent.
We may share information with carefully selected service providers who assist us in operating our business, including:
These providers may process information only for the purposes of providing services on our behalf and are required to maintain appropriate safeguards.
Optimasi does not sell personal information.
Because Optimasi operates internationally, personal information may be processed or stored in countries other than the country in which it was originally collected.
Where personal information is transferred across national borders, we take reasonable contractual, technical and organisational measures to protect that information in accordance with applicable privacy and data protection laws.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, misuse or destruction.
These measures may include:
While no system can guarantee absolute security, we continually work to maintain appropriate safeguards.
We retain personal information only for as long as reasonably necessary to:
Customer catalogue data will generally be deleted or securely removed following account closure, subject to applicable legal or contractual obligations.
Depending on the laws that apply in your jurisdiction, you may have the right to:
We will respond to lawful privacy requests in accordance with applicable legal requirements.
Optimasi provides services to customers in multiple countries.
The privacy rights available to you may vary depending on the laws applicable in your jurisdiction.
Where required by applicable law, we will provide the additional rights and protections available under those laws.
Our website may contain links to third-party websites.
This Privacy Policy applies only to Optimasi and does not apply to third-party websites or services. We encourage you to review the privacy policies of any external websites you visit.
We may update this Privacy Policy from time to time to reflect changes in our services, business operations, legal obligations or privacy practices.
Any updates will be published on this page together with the revised Effective Date.
Because Optimasi operates internationally, personal information may be processed or stored in countries other than the country in which it was originally collected.
Where personal information is transferred across national borders, we take reasonable contractual, technical and organisational measures to protect that information in accordance with applicable privacy and data protection laws.
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.
Email: contact@optimasi.io
Website: www.optimasi.io